New Guide for Law Firm SEO in 2022
New Guide for Law Firm SEO
An integral part of a law firm’s marketing strategy has always been SEO. In 2022, SEO will be even more essential as the vast majority of potential clients start their search online. 65% of clicks are directed to the top 5 organic search results, making SEO for lawyers a necessity. Having a quality website with a high-quality content is the key to a successful SEO campaign.
In the case of SEO for lawyers, it is crucial to consider the intent of Google users when using keywords. While keywords like “settle a lawsuit” and “hire an attorney” might be obvious, you should try to target terms that are related to your firm’s expertise. Using a mix of keywords will help you achieve a balanced approach between search volume and intent. Considering the different stages of search intent and their frequency in Google searches, you can find a way to create a keyword strategy that will work for your firm.
A law firm must also consider local search. For example, if a firm has offices in several states, it is essential to optimize its social presence in those locations. Many potential clients are located in the vicinity of the firm, making local SEO an essential strategy. Proper search engine optimization can offer an ROI of almost 300%, but social media marketing can have negative consequences. People use Facebook for many reasons, including finding friends and relationships. When you are focusing on clients’ legal needs, you want to make sure your site is easily accessible to them.
New Guide for Law Firm SEO in 2022
SEO for lawyers is critical in today’s world. With 96% of all people seeking legal help online, it is more important than ever to keep a strong online presence. As such, law firms should start planning an SEO strategy for their website as soon as possible. And if you are already in the market for an SEO strategy, don’t forget to keep it updated regularly! There are plenty of benefits to keep in mind, and one that is worth the investment is a strong online presence.
A comprehensive content plan is essential. Blogs allow law firms to tell stories in a compelling manner and get fresh content into Google. A blog helps maintain the conversation within the community and keeps law firms at the top of the SERPs. However, many lawyers put blog writing on the backburner and don’t dedicate enough time to creating content. The best blogs incorporate keywords and topics wisely. For example, evergreen topics and seasonal keywords can help boost SEO. Then, content creation is time-consuming, and it also requires effort.
Quality Raters’ Guidelines are important to lawyers. Google introduced the Quality Raters’ Guidelines in August 2018. This new algorithm recognizes law firms as part of the YMYL category, which sets a higher quality standard for businesses that influence people’s money. Considering these guidelines, SEO for Lawyers will need to reevaluate its SEO strategy. If you don’t want to miss out on the latest SEO trends, consider hiring Noble Webworks.