Smart hotel revenue managers track competitor prices using an advanced rate comparison tool

Today’s travelers are techies who know how to use technology to make their travels cheaper, more convenient and more comfortable. Technology allows them to be on the move without having to worry about the itinerary, the route and even the accommodation. Even while on the go, they can choose from several hotels that perfectly suit their budget and requirements without […]

2 pillars of customer-centric marketing

Every website wants customers. Hmmm, let’s try again. All internet marketers need visitors. Strike 2! Well not exactly. See, those who are serious about making money on the web might not be too far from considering the above statements as “their” realities. * They spend countless hours building. * Flood the web with marketing. * They… well, you get the […]

Crafting a Successful B2B Marketing Strategy

For many B2B marketers, the traditional marketing funnel that encourages prospects to identify themselves and then move on to a sales funnel is ingrained in our minds. However, in the age of the customer, Forrester Research’s phrase for a customer-driven marketing landscape, the funnel has evolved to reflect a new customer expectation that requires sales and marketing to work together. […]

Golden Digital Marketing Tips

There is no denying the fact that the future of marketing is digital. While many business owners know about digital marketing, many of them don’t know how to do it. The few that run it do it the wrong way. To help you, here are some marketing tips to help you succeed: Make use of social networks Almost everyone is […]