The role of a company’s mission and vision statement in increasing company profits

Any business starting out should have a mission and vision statement. This statement may not be the owner’s current concern, but not making it will definitely give your future customers a general idea of ​​where your business is headed. What is its importance? Have you heard the saying: “You won’t know how to get to your destination if you don’t […]

Superior marketing often trumps superior product

The best-selling mouthwash brand in the world is Scope by Procter & Gamble. In second position is the very popular and familiar Listerine. These products enjoy massive sales and international distribution. They control the dominant positioning on the shelves of big and small retailers. There are very few homes that do not use one of these products to combat halitosis. […]

Ecommerce Website Design Trends You Can Watch In 2017

Website design trends related to eCommerce websites have been changing in sync with the way customers shop. So, to survive in the competitive race, developers need to design websites and consider the trends collected below. Responsive Design – Many people today prefer to use their smartphones to search for information. This implies that e-commerce website designers should develop sites first […]

Predictions for direct marketing tactics in the coming 2016

One of the most volatile and impulsive forms of marketing that exists today is direct marketing. Although the industry offers you to communicate directly with the target customer and show him your product, but with reservations and risks. As with the other industries, direct marketing also flourished to enormous levels in 2015, thanks to mobile app development companies that contributed […]

the art of persuasion

Man-1: I came here for a good discussion! Man-2: Oh no you didn’t, you came here for an argument! Man-1: An argument is not just a contradiction. Man-2: Well, it MAY be! Man-1: No, you can’t! An argument is a connected series of statements intended to establish a proposition. Man-2: No, it’s not! -Monty Python INTRODUCTION This is a subject […]

Seven facts a content writer should know

WHAT IS CONTENT WRITING? Content of a document or publication in any form. Content is both data and its representation. The sum total of the uniqueness, readability and importance of the information presented, and the way in which it is presented is known as content. Many people know that on the World Wide Web, “content is king.” We view “best” […]