3 Important Steps to Keep Your Customers Coming Back to Your Retail Store

One of the main pillars on which most retail stores thrive is customer satisfaction. And to achieve this there are a series of factors that come into play such as the quality of the products, the price, the management of claims and the interaction of the staff.

In fact, it has been revealed through research that almost 65-70 percent of customers may leave and never return to your point of sale due to the interaction of your staff in the store. But there is nothing to worry about, this can be controlled by the owner or the administrator of the space.

You can figure this out by keeping a subtle eye and practicing keen observation and noting what works for your business and what doesn’t. It is through reinforcing the positives and spotting and retraining the negatives that can help you get along with your business.

Consumers are always on the lookout for elusive great customer service. They talk about it on social media, with friends and family, and in reviews all over the internet. Since your business is largely relationship-based, it’s vital that every customer gets a great store experience so they keep coming back again and again.

These are some of the ways with the help of which you can make people come back to your store again and again and buy more.

• Go through the store every day – There are certain ways to retail. If you find your associates getting confused about product placement, then it’s time to do this exercise one more time. It is mandatory that all people on all shifts, each and every day, make the entire tour of the store. You will be able to understand which areas of the floor require attention and where previous products have been removed through this.
• Look for ways to interact with customers –Body language plays a crucial role in determining how we communicate with each other. That’s why it’s vital to know how customers perceive body language. An associate who rolls his eyes at a customer’s question is just as badly perceived as one who sits with his arms crossed. An associate who attempts to invade a customer’s personal space does not score highly on the person’s interactions list.
• Recognize your customers – If you observe how customers enter the store you will notice in three ways – the customer has just come in for a walk and is enjoying being in your store or has come up with a mission to buy something urgent or it may be the case that the client urgently needs help. Each of these clients writes down the perceived time according to the clock in their head. You can ask the customer how long it took an associate to respond to her and she can respond in five minutes, even though it was really only 60-90 seconds. This is perceived timing and it can work in the favor of retail. You can train your associates to approach each type of customer accordingly and check back often when necessary. You can smile and engage in customer interaction as long as you are within 5-7 feet of the customer. This can give them a great experience every time they walk into your store.

The above are some of the ways you can keep customers coming back to your store, resulting in higher customer satisfaction and more sales for your business.