A Close Look at Automotive Demographics

It is well known in the auto industry that consumers may prefer certain cars at specific times in their lives. Younger drivers tend to like really aggressive and sporty cars like the Ford Mustang or something a little more quirky like the Fiesta. Older drivers may prefer something a bit more comfortable and quiet like the Ford Taurus. Demographic data is important to automobile manufacturers because this information is used to create advertising and market products targeted to specific demographics.

Let’s take a look at a car that tends to appeal to people of all ages, incomes, and backgrounds; this car is the Toyota Prius. I’ve seen the Prius driven by young professionals, as well as families and even seniors. Although drivers old and young can vary drastically when it comes to their tastes, they all seem to recognize environmental issues and want to make a difference when it comes to keeping the planet cleaner. The cost of gasoline is another factor that seems to affect everyone, regardless of age or stage of life.

Most people who are attending college or about to build a career are generally strapped for cash. As a result, they tend to prefer economical and efficient cars like the Ford Focus, Ford Fiesta or Ford Edge. Ford cars offer excellent mileage and some models even come close to the 40 mpg mark, which is great for a young person on a budget. Cars like the Honda Accord and For Edge are also quite popular with young drivers.

Sports cars like the Mustang and Camaro are also a big hit with teens; males in particular. Car modification is popular with younger drivers. This may include lowering the car to the ground, adding tires, and beefing up the sound system. Both cars have plenty of power and are well known for their speed. Quirky cars like the Nissan Rogue can also be popular because they are quirky and epitomize fun and youth.

Middle-aged people are generally settling into their careers and may want something a little more sophisticated and conservative. Most have access to disposable income now and can therefore afford more expensive cars such as those in the mid-level luxury segment. Cars like the Toyota Avalon and those from Volvo fit the bill exactly.

Older people like big, comfortable sedans. This can include the Ford Taurus or larger cars like those from Cadillac and Buick. Older people tend to prefer the classic styling of these cars.