Are you marketing your business on the World Wide Web?

Hello, my name is Todd Bialaszewski and I am the founder of TractLeads, an online marketing company based in Buffalo, New York. I’m here to tell you about the benefits online advertising can bring to a local business, not just in Buffalo, NY, but anywhere in the world.

For those of you who are not familiar with online marketing, it is the fastest growing form of advertising. The Internet is growing day by day and consumers go there in search of products and services. Consumers feel comfortable sitting at home surfing the Internet. They can watch whatever they want (some take that statement to the next level), whenever they want. With the Internet, consumers don’t have to deal with pushy sales representatives. They can sit in their pajamas and search for the contractor they want to hire, the car they want to buy, or the underwear for their wife on Valentine’s Day.

If you have a website, how do you market it? And if not, why are you in business? Creating a website and marketing it online may turn out to be the best return on investment you receive from any advertising medium. The Internet is completely traceable. Through website and search engine marketing like pay per click (PPC for short, that’s a topic for another day), you can see who found your website, what keyword they used to find it, on what page of your website they spend most of their time on which page of your website they went to, and much more.

Now the question is, do you know what to do with this information? By analyzing and manipulating the data, you can continually increase your ROI by targeting the best keywords and driving people to a page on your site that converts well. What else can you do with the data? Stay tuned.