No silver bullets: 8 maxims by Fran Tarketan
There are no silver bullets in business. Secret weapons do not exist. You can’t wake up and expect to make sales. Oh yeah, you need sales. No business survives without selling things. I know the guru promised you that you “never” have to sell anything to make money. His systems do the selling for you. If that were true, you would be rich by now.
Think about it. Athletes train for years before getting paid. Artists hold side jobs for a long time before establishing a career. Furthermore, these people practice their trade for hours a day. Hone your skills through persistence, perseverance and consistency. They work.” Then they seek to improve that work.
Work + Learning = Magic
I talk to people every day. Most of them are looking for that secret formula that will cure their financial problems. people want a “Sure thing” that can help change your financial future. Truth be told, the real question is: “How much can I earn with the least amount of time, effort, and money.” People are lazy. Most want the path of least resistance.
Work is the secret formula. Improving your skills, investing in yourself, and following successful systems are the ingredients that will help you succeed. Again I refer to Athletes and Entertainers. You see tangible results when you hear about your highly successful contract and offers. (Don’t envy them) Imitate their work ethic, drive, and willingness to do what others won’t to take advantage of their opportunities.
8 maxims of Fran Tarkenton
Who is Frank Tarkenton? Look at it. Just an NFL Hall of Famer and a very successful businessman. Mr. Tarkenton says there are no magic tricks. There are no silver bullets that make you an overnight success. Overnight successes take years to develop. Here are his 8 maxims for business success:
Maxim 1 Help people
Be honest and transparent. Tell the truth all the time, even when it costs you sales. The reason you are in business is to help people solve problems. Those businesses that serve the most people make the most money.
Maxim 2 Learn from successful people
Why reinvent the will? Talk to successful people. Read their books, watch their videos, buy their training programs. Imitate them and then innovate on what you learn. The pros have trainers and you should too. Speed up your learning curve by using successful models.
Maxim 3 No silver bullets
As mentioned above, there are no silver bullets. Work and preparation are the ingredients for you to make money in business. You don’t go from $4,000 a month to a million dollars overnight. Success comes in increments. But you have to test marketing campaigns, test new promotions, and ask your customers what can improve your business.
Maxima 4 Reinvent yourself
The best investment is in yourself. Always look for ways to improve. Technology changes and you have to admit it. Don’t get stuck. Business models that stay the same are left behind. Always look for new ways to connect with your customers and how to acquire new customers.
Maxim 5 Sense of Despair
Don’t rest on your laurels. She adds a sense of despair. It doesn’t have to be constant but stay hungry. You never really “make it”. The change happens. Never assume that things will always stay the same. That something will always work and that something will never work. Assumption errors can ruin your business.
Maxim 6 Learn more from your failures
You will fail more than you will succeed. don’t believe me A major league baseball player can get 3 hits for every 10 at-bats and be considered an All-Star. He’s only hitting 30% of the time. A quarterback can complete 60% of his passes and have a great year. A center can only hit 50% of his field goals and dominate a game. These professionals fail half the time.
People think that failure is a sign to quit. No, it’s a sign to improve. You know what doesn’t work. You can try and see what needs to be changed. What can I do next time so that this doesn’t happen? Accept failure and improve.
Maximum 7 Sales = Cash Flow
You have to sell things. Sales are the life blood of business. Sales equal cash flow, and cash flow keeps you in business. I have seen many people start a business and sales are in the back of their mind. Learn to sell. Learn how to market to get more sales. Sales are the #1 priority. I don’t know how people miss this point. If you hate sales, don’t have a business.
Maxim 8 Nothing occupies the place of work
You have to work. People who say that making millions is easy are lying to you. Hard work and increasing your skills will lead to business prosperity. Don’t fall into the trap of using shortcuts or searching for the next big thing. The business of the century is presented every day. But those deals require work. If you are looking for wealth without a job, you will be sorely disappointed.
There you have the 8 maxims of the member of the Hall of Famer Fran Tarkenton. Considered the first dual threat quarterback. He is also a successful businessman for over 40 years.