How to Market a Popular Bookstore Online
Popular Bookstore Online
Whether you are selling books online or in a traditional bookstore, marketing is crucial. You have to have a catchy name, an eye-catching website, and be aware of the legal requirements. It also helps to have a good business plan. This will help answer any questions you may have from lenders and investors. In addition to the usual suspects like Google and Facebook, you may want to consider crowd-funding your store, which can be a great way to test the waters before making the leap.
In terms of a books-only online store, the best way to go is to create an attractive and easy-to-use ecommerce site. You can do this by using Shopify, which has plenty of attractive themes to choose from. They come with a drag-and-drop page builder and free stock photos, so you don’t have to be a graphic designer. Shopify also offers themes that are mobile-friendly, and can be used on multiple devices.
The best way to market your store online is to find your ideal customers and create social accounts. These channels are the best place to advertise your books, especially if you are targeting parents or kids. You can also run a giveaway, or ask for feedback.
How to Market a Popular Bookstore Online
Another good way to sell books online is by using apps. Some of these include BooksRun, which allows you to scan the ISBN of a book, instead of typing it in. You can then receive a shipping label via email and have the book delivered within five business days. It is also a good idea to look into apps that are best suited for your business.
The most important thing to remember when it comes to online marketing is to make sure you are consistent. Post consistently, especially on social networks, and consider using a Facebook ad to drive traffic to your site. In addition to Facebook, you should also use Buffer or a similar service to schedule posts. You should also consider using a crowdfunding platform, such as Kickstarter, to raise money to finance a print run.
It’s also a good idea to consider the most important factor when selling online: customer satisfaction. In addition to accepting returns, you should also be willing to make refunds for defective items. You may also want to consider shipping fees, which are likely to increase during the holiday season. It is also a good idea to include shipping prepaid options, such as First Class mail, for your customers. In addition to the cost of shipping, you will also have to consider the cost of inventory.
The biggest secret to making money selling online is to be able to keep your customer’s attention. This may mean creating a catchy website, sending a well-timed email, and even having a Facebook page. You should also think about tying in with events in your area and with local authors and artists. You may also want to consider adding a bit of stationary to your site, such as a calendar or calendar app.