How to plan your social media strategy

Social media is an important platform for marketing for businesses of any size in today’s digital age. The question “Why should we use social media for our business?” it quickly shifted to “How should we use social media for our business?”. Whether your business is 24 hours old or 24 years old, creating an online presence is very important. Marketing well on social media needs a very strong strategy and here comes the real challenge. First of all, let me explain what exactly strategy is. It is a well-planned tactical strategy to define the main objective of your social media presence, your objectives and set parameters that decide what to achieve and how to achieve it. Today we will learn how you should plan your social media strategy in a few simple steps:

Set your objectives and goals

First of all, you must specify your goals and objectives. What exactly are you aiming for? Do you want brand recognition, customer engagement or conversions? There are different strategies for different goals. Decide what you want from your audience. If you want brand recognition, you need to focus on attracting more and more unique visitors to your website. If your goal is customer engagement, your focus should be getting more comments and likes on your social media posts. Keep your goals clear in your mind before planning your strategy. The main ideas of objectives are basically:

1. brand awareness
2. Engagement with the client
3. leading generation
4. Generate income
5. Grow registrations, newsletters, subscriptions
6. build a community
7. More traffic to your website
8. Increase press mentions

Audit your current Social Presence

Before starting your plan; Start by auditing yourself where your social presence currently stands. Consider the following points:

1. Check what media you are currently active on
2. Decide if it is the best social network for your business goals. Not all social networks work for all types of businesses.
3. Keep a note of your current number of followers.
4. Compare your profile with the profile of your competitors and see all the changes you need to implement.

Find your Ideal Client

You really need to be specific with this part. Imagine you’re marketing with all the planning, consistency, and dedication, but if your target audience isn’t your potential customers, then there’s no point in all that hard work. Even the best business marketing strategies fail if they target the wrong audience. You need to discover your buyer persona and target them to make your strategies work and ultimately achieve your goals.

Keep an eye on your competitors

It is very important to be well informed with your competitors. Your competitors can tell you a lot about which strategies to choose and what to do, after all, they are targeting the same customers as you. You can learn a lot from their successes and mistakes and implement them while planning your strategies. Pick some of your top competitors, check out their social media pages and get an idea of ​​the posts that are getting the most engagement and research them.

Plan your content

It is very important to have attractive and attractive content to attract the attention of the audience. If the content you’re posting on your social media isn’t engaging enough, you may not get enough attention and you may even lose your current followers. You need to consistently deliver new and engaging content to gain more visibility from new visitors and retain existing followers.

The different types of content you can share are:

1. blog posts
2. Videos
3. Photos
4. infographics
5. company news
6. News
7. e-books

Invest in a tool

When focusing on social media, it is very important to invest in a good social media management tool. The main feature and benefit of such a tool is that it allows you to schedule posts for the future so that you never miss the deadline and can schedule posts based on your content calendar. Some of the tools are HootSuite, Sprout Social, Buffer, Social Oomph, etc.

Monitoring, analysis and optimization

Now, when you have planned everything, comes the step where you need to measure if the efforts you are putting in are paying off. It’s time to track, analyze and implement the necessary changes as needed. Marketing is based solely on trial and error. You must continue to optimize your measures to improve your chances of success.