Digital Marketing

Keyword Density Tool – Will It Make Your Campaign Profitable?

While a keyword density tool is helpful in optimizing your content, there is one very critical optimization parameter that people often overlook when creating their campaigns and content. Think about what happens to a structure or house built on a weak or failing foundation, then consider a marketing campaign built on a failing foundation. At best, such a structure has problems, and at worst, you have total failure of the structure, either way you face expensive repairs.

Your standard keyword density tool won’t give you all the information you need to dominate your competition and your niche. It will simply give you a smooth percentage based on a simple calculation that does little to help you generate clicks or other forms of traffic. Keyword density is simply the total number of times your keyword phrase appears in your content divided by the total number of words on that page or in that article.

Now a keyword density tool that reveals your competition’s secrets and helps you find what your readers are looking for is the most valuable tool in your toolbox. The most important method of internet marketing and search optimization is not keyword density, but keyword research. This is so crucial, let me say it again, keyword research is the most important method of internet marketing and search optimization.

A keyword density tool will only get you a small part of what you need to successfully optimize your content for search optimization and internet marketing. Keyword research can be time consuming without the right tools, plus there are plenty of experts who recommend using simple searches to do your keyword research. If you’re using these free keyword research methods, you’re blindly flying exactly where the experts want you to be so they can dominate your niche without any real competition from you.

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