Video production: main tool for online communication

Video production services should be an important part of any business looking to stay ahead of the competition. The method you use to communicate with your target market and other stakeholders will play a big role in your success.

Many small businesses struggle in the contemporary environment because they do not adapt to the changing needs of the market. The changing face of marketing has led to the growth of new marketing strategies and video is now the main tool for online communication.

Why invest in Video Production?

If you find it difficult to make a mark in your niche, it is advisable to start taking advantage of visual content. One parameter to use when choosing a business communication tool is its effectiveness. According to a recent study published by Business2Community, visual content will account for 82% of all web traffic by the year 2020. The same report shows that YouTube has over a billion users and this represents more than a third of the internet. These numbers highlight the power of this type of content as a business communication tool.

A compilation of findings published by Forbes shows that adding an image in your emails increases the click-through rate by 200-300%. When the same tool is used on a landing page, the conversion rate increases by 80%. This clearly shows how effective this communication tool is for marketing purposes. Due to its high performance, 87% of marketing executives prefer these productions in their promotional campaigns.

Investing in video production services is one of the best decisions you can make for the following reasons:

1. Wider Reach – The best communication tool should increase the reach of your company. This is exactly what visual content does because most people share what they see. Many unknown brands have gained overnight fame through creatively produced video ads.
2. Versatility – This is one of the most important online communication tools because it can be used for a variety of purposes. It can be used for advertising, rebranding, launching a new product or service, reputation management, customer testimonials, and many other purposes.
3. Brand Awareness – Branded promotional visuals are one of the easiest strategies you can use to grow your brand. There are over 3.6 billion internet users today and a large percentage of them are on social media. It is easy to increase the visibility of your company in different social networks by harnessing the power of visual content.
4. Cost Savings – The tough economic landscape demands creative yet affordable ways for brands to market themselves. With video production services, you have the best tool to promote yourself to a large audience without breaking the bank. Custom productions meet the unique needs of your business without exceeding the marketing budget you have set.

To harness the power of video, you need to partner with a company with a lot of experience. In this way you will obtain a customized production that correctly adjusts to the objectives, schedule and budget of your company.