Does satellite radio advertising work?

You are a business owner or person in charge of spreading the word about a product or service. The landscape in which you can paint your message is vast, with many hills, bridges and rocks. They are the traps you are looking for.

Most likely, you want to know if the medium of satellite radio advertising is an effective option for your business. Let’s take a look at what the outlet has to offer and see if what it’s advertising would be a good fit for it.

Satellite radio is a unique medium. It reaches millions of people every week, has hundreds of stations spread across countless topics, and is a “subscription” based service, making many of your subscribers financially pre-qualified to buy what you sell.

If your product or service can go anywhere in the country, then this could be a great medium for you. If your business is trying to drive people into a single store, this may not be a great medium to promote your message, since radio commercials on satellite radio reach across the country. There is no way to “target” where your commercial plays. It is all or nothing.

That said, it’s one of the most affordable ways to advertise nationally, with commercials on some of the stations starting at around $50 each time they air. While satellite radio advertising will not reach the number of viewers of, say, a prime time show on a major television network. It still reaches millions of people every week, which is nothing to write home about.

Another way that satellite radio advertising can be effective is to place your commercial on your highly targeted programming.

Do you have a pet product? There are shows for that.

Do you want to reach cigar lovers? There are shows for that.

Looking to reach new moms? There are shows for that.

Do you want to communicate with the CEOs? There are shows for that too.

Selling a new “toy” for children or adults? There are also shows for both.

The list goes on and on. Chances are there is a show that is targeted at the specific audience you want to reach. This makes it one of the most affordable and targeted national advertising options out there.

Is satellite radio advertising for everyone? No. But for most of the people I talk to on a daily basis, there is usually a choice of medium to consider when planning an ad campaign.